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5 Secret To Effective Pay Per Click Advertising
By Jan Peterson, Sat Dec 10th
Yes, pay per click advertising will cost you but if you do itright, it should make you money. If you are running pay perclick advertising campaign and more money is going out thancoming in, something is not right. Here are 5 steps to targetingthe right keywords and minimizing costs.
Are your keywords too broad?
Let's just say you have developed an amazing diet drink that issafe, effective, tasty and will guarantee that people will lose15 lbs in 30 days. You know you have a product that is a winnerand are excited about marketing it on the World Wide Web.However, you are relatively new to the Web and pick keywordsthat are too general and expensive like 'dieting' or 'weightloss'. Not only are you perhaps disappointed by your PPCadvertising results but it will likely be draining your bankaccount. This is why niche keywords are so important. Look atbidding on keywords such as 'weight loss supplement' or 'weightloss drink'. Go to Overture or Word Tracker and find keywordsthat are more niche oriented and not so competitive.
Is your ad dull or attention getting?
It is worthwhile to spend some time learning about effectivecopy writing. It could be the difference between mediocrity andsuccess. You want to know how to get someone's attention.Unfortunately saying "I have the best diet drink on the planet"doesn't work. You have to motivate and inspire people to taketheir time to look at what you have to offer. And, in pay perclick advertising you have to do it in very few words. This canbe a challenge. Learn the words that sell or attract or grabsomeone's attention like "Must see", "Quick results", "New…","The truth…", "Groundbreaking…", "Instant…"
Double Check your URL!
Sounds like a no-brainer but many times people either misspelltheir URL or send someone to their home page instead of the pagethat directly relates to their question. In other words, you mayhave a website that is dedicated to weight loss but in your payper click advertising, you want to direct them specifically toyour diet drink. So, you would want your URL to readhttp://www.myweightlosssite.com/dietdrink.html. There is nothingmore frustrating to the website visitor than having to gohunting for the information. Your job is to make it easy to findand informative. If they have to look long, they will leave.These are dollars lost to you.
What
is your competition doing?
It is likely that your competitors who have a high PR (pagerank) and continue to advertise, are doing something right.Learn from those who are successful. While the differences mayseem subtle to you, in the World of PPC advertising a word orsentence can discourage or invite a potential website visitor.
What should my title be for my PPC ad ?
Plain and simple use the keyword that is being searched on.Don't get fancy or creative here. If someone is looking for dietdrink then your ad title is 'diet drink'. Give the websitevisitor what they want.
The bidding war is on
Try your best not to get caught in the bidding war game. Thereare plenty of ways to drive traffic to your site withoutspending a fortune. General keywords will always have highprices like 'dieting.' Don't fall for the trap. Most refinedkeywords will have lower priced bids but are excellent becausethey will target your traffic. A Website visitor may only belooking for diet recipes and dislike diet drinks. They are notyour customer. Same for the website visitor who may want totone-up while they are dieting. The more specific you can targetyour market, the better you will do.
Two other tips: If all the bids are around 25 cents and the leadbid is at $5.00, you know someone is trying to own the number 1position. If you want to have fun bid $4.99 and they will getnailed $5.00 for every click and you will only pay 26 cents ifthey click on your ad. Warning though: if you want to play thisgame, keep an eye out so they don't drop their bid. I sometimesdo this as a temporary measure to bring someone back to fairplaying grounds.
Secondly, keep any eye on all of your bids. People do changewhat they are willing to bid on any given keyword or searchterm. I do an overview every few days.
The test results are back
One last key to good pay per click advertising is testing yourads. You can set up two different campaigns and rotate them forthe same period of time. What you might learn could surprise youand benefit your bank account!
Jan Peterson founder of http://www.goldstarreview.com researchesand reviews business opportunities Over 400 FREE reportsavailable. Successful e-book with reprint rights also available.
About the author:Jan Peterson founder of http://www.goldstarreview.com researchesand reviews business opportunities Over 400 FREE reportsavailable. Successful e-book with reprint rights also available.
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